Public Relations

Public Relations

At Ketchum Sampark, I have managed public relations for a French-based multinational corporation Capgemini India and Germany-based diversified industrial group thyssenKrupp India. 

 

Ketchum Sampark is a global public relations firm, offering marketing, branding, and corporate communications services. Ketchum was primarily an ad agency for most of its existence, then it became a group of agencies (including Ketchum Public Relations) under the name Ketchum Communications until it sold to Omnicom in 1996.

 

My Responsibilities at Ketchum Sampark:

 

The work involved all the aspects of public relations from basic documentation to the yearly presentation of reports. I was associated with Ketchum Sampark as a Deputy Manager.

 

Please look at some of the media coverage garnered for Capgemini India and thyssenkrupp with the support of my former colleagues while I was associated with Ketchum Sampark in Mumbai.

Major duties involved the following for both the clients:

  • Morning Updates
  • Coverage Updates
  • Monthly Reports
  • Writing Press Releases
  • Prepare articles for corporate newsletters
  • Yearly and Quarterly Reports
  • Crisis Management
  • Garnering Media Opportunities
  • Press Release Dissemination
  • Content creation
  • Research¬†
  • New Business Development
  • Story Ideas generation
  • Profiling spokesperson
  • Internal and Media communications
  • Preparing Media Kits