At Ketchum Sampark, I have managed public relations for a French-based multinational corporation Capgemini India and Germany-based diversified industrial group thyssenKrupp India.
Ketchum Sampark is a global public relations firm, offering marketing, branding, and corporate communications services. Ketchum was primarily an ad agency for most of its existence, then it became a group of agencies (including Ketchum Public Relations) under the name Ketchum Communications until it sold to Omnicom in 1996.
My Responsibilities at Ketchum Sampark:
The work involved all the aspects of public relations from basic documentation to the yearly presentation of reports. I was associated with Ketchum Sampark as a Deputy Manager.
Please look at some of the media coverage garnered for Capgemini India and thyssenkrupp with the support of my former colleagues while I was associated with Ketchum Sampark in Mumbai.
Major duties involved the following for both the clients:
- Morning Updates
- Coverage Updates
- Monthly Reports
- Writing Press Releases
- Prepare articles for corporate newsletters
- Yearly and Quarterly Reports
- Crisis Management
- Garnering Media Opportunities
- Press Release Dissemination
- Content creation
- New Business Development
- Story Ideas generation
- Profiling spokesperson
- Internal and Media communications
- Preparing Media Kits